Social Media and Content Manager
Beanfield
Beanfield is a Canadian telecommunications company servicing both residential and commercial customers.
As Social Media and Content Manager for Beanfield, I was responsible for managing the social media and content strategy, creation, and execution as part of our national marketing efforts.
Social Media
Owned the organic social content calendar, from planning to briefing the Creative Team to publishing content daily for an always-on social media marketing approach to optimize engagement
Delivered monthly insight reports using data to analyze content performance to inform future strategy and optimize marketing efforts
Created briefs for Creative Team for social content, coordinated assets, published on various Instagram, Facebook, Twitter, LinkedIn
Coordinated with cross-funtional teams including Engineering, Sales, Executive to deliver on strategic content
Focus on building community via social channels to engage customers with the Beanfield brand.
Strategized social media execution of various campaigns for product launches, out-of-home focused seasonal campaign
Liaised with third-party agency for Paid Media to co-orindate organic social efforts with paid
key results
Instagram following increased by 21%, engagements by 595%
LinkedIn impressions increased by 188%, engagements by 233%
Social strategy for Beanfield Partner Program drove 9 leads and 5 signed partners in 1 month
seasonal campaign
New Product Launches
Beanfield Partnership Program
content
I wrote copy for the blog on our website, and proactively initiated a new tone of voice. I was intentional about making our blogs more fun to read by using a more casual tone to engage our readers and help them understand the technical concepts we discussed in many of our blog posts.
I would co-ordinate with our Engineering team to research topics that were a part of our key content pillars, and translate this into readable and interesting posts for our community and customers.