Future fossil flora
Future Fossil Flora is a publication dedicated to exploring the world of one flower per issue. We delve into the mutually curious relationship between humanity and flora, aiming to document how we see flowers in modern times, and indeed, how they see us. Inspired by traditional botanical illustrations and texts, we are focused on translating this concept to contemporary ways of studying and representing flowers.
Editor-in-chief
Future fossil flora: The poppy issue
The Poppy Issue was stocked around the world, from Europe to Hong Kong, most notably at the Gucci Garden Museum in Florence.
Created the concept from to idea to delivered execution
Did initial market and skills research into the independent magazine industry
Curated the artists and writers, of many different mediums and styles
Art directed, edited and created photographic series of work for the magazine
Designed the publication in InDesign
Produced the final printed product with the leading printer company in London - 112 pages, gold foiling cover, full colour
Curated and executed the social media marketing and website,
Oversaw sales and managed inventory
Managed key partner relationships, from content submissions from writers and artists, to the printer account manager, to stockists.