Crafting a Strong LinkedIn Presence

LinkedIn is now a major platform where businesses can build a strong brand presence to engage with their audience and share what they are up to.

For Starling Bank’s LinkedIn, I led the strategy for growing the audience following with a strong content cadence, engaging copy, and using key hashtags.

I was responsible for sourcing content, creating content, writing copy, and coordinating the publishing schedule.

After executing publishing, I would dive into the analytics to discover what content was performing and how we could continue to optimize posts going forward.

Campaigns

Team Starling

Product Launch

Company Announcements

Product Feature

Recruiting

Starling Blog

See more from my Social Media portfolio here.