social media storyteller
lululemon
As Social Media Storyteller for lululemon I owned the content calendar for Instagram and Twitter, from content creation to copy writing and publishing. By developing key social media strategies, the channels grew to own local markets, build community and brand loyalty.
I was responsible for running seasonal, new product, and community event campaigns.
My role: Photographer, content production, audience engagement, manage relationships with models and ambassadors, write copy, manage content calendar, execution.
My role: Coordinate content from Vancouver HQ for global campaigns, including for Olympic Games Rio 2016, write copy, manage content calendar and execution.
Content Creators: From Global, Vancouver
